Labour of Love

A nurturing kit for postnatal wellbeing

Branding, Print, Illustration, Video, Typography

Labour of Love is a book aimed at improving the postnatal health of Chinese migrant new mothers in the St George area of Sydney. Filled with illustrated resources, hand-lettered quotes, and community testimonials, the book guides new mothers through healthy postnatal behaviours to fill them with love, patience, and presence in this transformative phase of their life.

Labour of Love 13.jpg

Labour of Love

Project process

It's great to see the stuff that is resolved, but a sneak peek behind the scenes can't hurt. Hint: Mouseover for captions.

 Early logo tests

Early logo tests

 Animated demonstrations for smartphone app

Animated demonstrations for smartphone app

 Hand-lettered quotes

Hand-lettered quotes

 Developing a custom typeface

Developing a custom typeface

 Using principles from an old Chinese painting manual to illustrate plum blossoms in a contemporary way

Using principles from an old Chinese painting manual to illustrate plum blossoms in a contemporary way

 Plum blossom test

Plum blossom test

 Testing Japanese 'Bokashi' style gradients

Testing Japanese 'Bokashi' style gradients

 Testing watercolour textures

Testing watercolour textures

 Resolving watercolour gradients

Resolving watercolour gradients